10 Comprehensive Online Courses On Social Media Marketing
In today’s fast-growing and highly competitive digital economy, the ability to use social media to capture people’s attention, establish an engaged audience, and provide meaningful instructional information is becoming increasingly important.
You’ll need social media marketing abilities to establish your own brand and harness social media to attract a larger audience, whether you’re looking for a better job, freelancing for other firms, or starting your own business.
If you’re ready to improve your social media marketing skills, the free online courses in this book will help you learn more quickly without having to return to school.
The Most In-Demand Social Media Skills of Today
If you want to stand out among other job seekers, freelancers, or entrepreneurs, start by creating a professional-looking website and an active social media presence that highlights your talents and skills.
If you’re not sure which social media marketing course is suitable for you, I’ve created a 5-minute video in which I discuss the many social media skills in high demand today.
What if I told you that
Over 80% of jobs are now found in the unofficial labour market (meaning they are not advertised). It’s more crucial than ever to have a personal website, a social media presence, and a professional network to tap into for referrals.
1. Social Media Video Storytelling
A quick tutorial on how to make high-quality films with your iPhone or Android phone. Learn the principles of video storytelling and how to make videos that captivate viewers at the start, educate and provide value in the middle, and conclude with a compelling call-to-action.
On social media networks, video is an effective way to create relationships with your audience and engage people with short attention spans. This quick tutorial and instruction will teach you how to make high-quality videos with your smartphone from anywhere.
1. Why Make Videos, Story Structure, and Natural Acting
2. Sound, Stabilization, and Lighting Improvements
3. Using Your Smartphone to Film and Edit High-Quality Videos
4. Getting Started with Video Storytelling Apps
2. Academy of Digital Marketing’s Social Media Marketing Certification
In remote digital apprenticeships, you’ll learn from vetted business owners. Academy of Digital Marketing allows you to obtain practical work experience while studying online courses in social media marketing and digital marketing from the comfort of your own home.
Academy of Digital Marketing apprenticeship programme matches you with business owners who pay them to locate interns who can assist them in growing their company. As a result, they are able to provide their comprehensive digital marketing training and certification curriculum for very nominal fee.
If you wish to be accepted, you must join up and establish a profile that includes a professional-looking photo, a descriptive bio with no typos, relevant experiences, hobbies, and talents, as well as a link to your résumé and any past work samples.
The apprenticeships take you through a step-by-step process to help you develop your digital portfolio, get certified in digital marketing, and improve your abilities so you can work in a fast-paced field. If you’re seeking for job, this is a fantastic alternative because 55 percent of their apprenticeships lead to long-term employment.
1. Marketing on Facebook
2. Google Apps for Work
3. Instagram Promotion
4. Marketing on Twitter 5. Marketing on Yelp
5. Search Engine Optimization (SEO).
6. Email marketing
7. Search Engine Marketing
3. Blueprint for Facebook Advertising
Facebook is one of the best advertising platforms for businesses, with over 2 billion users (plus another 1 billion on Instagram). The social media firm aims to make it simple for content creators to invest in its advertising, yet many people struggle to create effective ads.
That’s why, a few years ago, Facebook introduced Facebook Blueprint to assist people get better at putting up Facebook Advertising campaigns. They offer helpful instruction on how to set up, manage, and optimise Facebook ads.
1. What Is The Best Way To Make A Facebook Ad?
2. Go Beyond Likes: Create Ads That Achieve Your Objectives
3. Instagram for Professional Use
4. How to Create a Facebook Ads Budget and Schedule
5. Finding Images for Your Ads: A Beginner’s Guide
4. Google Analytics Academy
Google Analytics is a free tool that may be used to track the amount of money spent on online advertising. It’s also crucial to understand how to set up conversion tracking goals so you can observe which social media platforms and pieces of content generate the most leads and revenues.
While mastering the Google Analytics programme can be rather technical, anyone who controls websites or social media for organisations should have a fundamental understanding of it.
1. A Beginner’s Guide to Google Analytics
2. Google Analytics Advanced
3. Power Users’ Guide to Google Analytics
4. Google Analytics 360: Getting Started
5. Data Studio: An Overview
Fundamentals of Google Tag Manager
5. Create a personal website as well as a digital portfolio.
You need a professional-looking website that tells your narrative if you want to stand out in a competitive market. You should also concentrate on developing a digital portfolio of your work that includes case studies that demonstrate the business outcomes you’ve achieved using your knowledge and skills.
In this online course, you’ll learn how to set up a WordPress website and how to create a digital portfolio using case studies. The business problem, the solution you planned and implemented, and the business result in terms of quantifiable indicators are all part of the case study framework.
1. Installing Third-Party Themes and Setting Up WordPress
2. Using a Drag-and-Drop Visual Builder and a WordPress Theme Framework
3. Writing Search Engine Optimized Blog Posts and Pages
4. Create an email list so you can communicate with your audience directly.
6. Inbound Marketing Certification from Hubspot Academy
Hubspot offers a free Inbound Marketing Certification Program through their marketing automation platform. While their courses are geared for experts in the digital marketing and social media industries, anyone with any level of knowledge about content marketing can benefit from them.
You can watch the videos and follow the course frameworks at your own speed at the Hubspot Academy. After you’ve completed all of the program’s online courses, you can sit for an Inbound Marketing Certification Exam to become certified.
Optimizing Your Website as Part of an Effective Inbound Strategy
The Basics of Blogging Using Social Media to Enhance Your Content
Creating Content for a Specific Purpose
The Building Blocks of a Landing Page
The Conversion Process Is Being Perfected
Sending the Right Email to the Right Lead Marketing’s Power Taking Your Sales Process to the Next Level Cultivating Happy Customers Through Inbound
7. Specialization in Social Media Marketing
This Northwestern University social media marketing concentration is for freelancers, executives, and marketing professionals who want to learn more about social media strategy.
It includes six social media classes as well as a creative project. You can earn a certificate from Northwestern University to highlight your new abilities on your resume or LinkedIn if you finish all of the required online courses.
The complete specialty costs $49/month to write the tests and receive the certification, but you can “Audit The Course” and gain access to all of the instructional content for self-directed learning.
1. What is the definition of social media?
2. The Value of Active Listening
3. Marketing Strategies for Engagement and Nurture
4. IMC Content, Advertising, and Social
5. Social Media as a Business
8. Capstone Project in Social Marketing
Personal branding and design thinking are two of the most important aspects of personal branding.
When someone Googles your name, what comes up? That’s your personal brand, and it’s far more crucial than a résumé and cover letter for today’s high-paying employment.
In a competitive market, you should have a professional-looking personal website, active social media accounts where you engage with audience, and a professional network on LinkedIn that you can use for referrals.
In this four-part online course, you’ll learn how to build your personal brand and use design thinking techniques to figure out who you want to benefit with your social media content. You will be able to quickly prototype your ideas and construct a new brand-driven website at the end of the course.
1. Empathize: Learning About Your Target Audience
2. Define: Identifying and defining their problem as well as your unique value proposition
Ideation and Creative Brainstorming are the third and fourth steps in the design process.
4. Prototype: Using A Website To Rapidly Prototype Your Offer
9. How to Create Contagious Content and Viral Marketing
This new social media course, taught by Jonah Berger, a Wharton professor and author of the best-selling book “Contagious: Why Things Catch On,” teaches you some of the major ideas and concepts underlying viral marketing and creating content that motivates people to share.
You can either audit the course for free or purchase the online course and receive a degree from the Wharton School of Business at the University of Pennsylvania.
What Makes Ideas Sticky in the First Place?
2. The Influence of Social Influence on Behavior
3. The Influence of Word-of-Mouth
4. Social Media Sites
10. Social Media Writing
With people’s attention spans increasing shorter by the day, copywriting that attracts people’s attention on social media is a must. This free online course will teach you how to write successful copy that will lead to clicks and ultimately purchases.
The following questions are addressed in this four-week online course from the University of California, Berkeley: How can you make an emotional connection with your audience? How do you write for these important platforms? How do you make yourself heard on social media?
1. Determine who you’re writing for and how you’ll deliver it. 2. Customize content based on who you’re writing for and how you’ll deliver it.
3. Make use of excellent social media writing techniques.
4. Effectively communicate in a chaotic digital environment
Using Social Media to Develop Your Personal Brand
While these free social media classes are a great place to start, you can only improve your social media skills by consistently creating and sharing your own stories and material through blogging, photography, and video.
Most individuals only consume and share other people’s material, but if you start creating your own, you may create a formidable social media network for your business.
Building social evidence for your skill is crucial on social media. What matters most is that you can demonstrate that you can generate engaged social media audiences, regardless of what qualifications you have or whatever online courses you have done.
I hope you discover one of these social media courses that is appropriate for your needs and that it serves as a catalyst for developing your own brand and assisting businesses in growing through social media marketing.
