Google Digital Marketing Certification Courses are available for free.

Google offers a free Digital Marketing Certification course that teaches students the principles of digital marketing while also introducing them to Google products. Google will provide you a certificate if you complete the course and pass the online exam. After becoming Google certified, one will be regarded as a powerful and knowledgeable digital marketer. All Google certificates are available entirely online and are fully free.

Note: The goal of this post is to give free resources for learning the fundamentals. You can enrol in our Paid Digital Marketing Course if you wish to master practical skills.

Who will be able to handle this? Google Course for Free

Any recent graduate interested in pursuing a career in digital marketing. Any marketing professional interested in working as a digital marketing specialist for a reputable, large, or rapidly rising organisation. Digital marketers who want to improve their expertise in digital marketing. Learning about Google Ads, Google My Business, and other vital issues will help entrepreneurs build their online businesses.

This digital marketing course is taught using films, case studies, reading material, webinars, and real-time simulations.

Curriculum for the Google Digital Marketing Course

This course is available through Google’s Skillshop platform. There are nine different topics available for everyone to learn as of August 2020. The following are the subjects; the ones that are related to digital marketing are bolded.

AdWords by Google

Google Analytics is a tool that allows you to track

Google Marketing Platform is a tool that allows you to market your

Waze Academy on YouTube

Google’s Education Program

Authorized Buyers in Google Ads Manager

Mob Ads by Google

Digital Unlock by Google

There are numerous subtopics within each theme. You must take the exam under each topic when you have learned the concepts. Google will issue a digital certificate for a specific topic if you complete the exam.

Digital Marketers Can Earn Google Certifications (All Courses)

Google Certification courses are meant for users at all levels, from beginners to experienced, to apply strategies in a real-world setting. This course was designed to provide participants with hands-on experience with the greatest and most up-to-date digital marketing technologies. In addition, it helps students prepare for certification tests.

Obtaining Google certification distinguishes one’s CV from others while demonstrating competency in digital skills. Web Trainings provides classroom and live online courses to help newcomers learn anything online. This certification programme assists all marketers and business professionals in passing the exam and becoming certified digital marketers.

The following are the basic Google Certification courses:

Google’s unlocked digital course

It’s a synopsis of the digital marketing landscape. It contains information on key themes as well as strategic terminology. This course consists of a beginner’s course. Visit the Digital Unlocked Portal to learn more.

Adwords Search on Google

This article covers the basics of remarketing lists for search ads. There are also lessons on how to match ad campaigns to the needs of specialty organic leads.

Google Ads Showcase

This course will teach you how to understand display adverts. How to promote your business on the Google Network’s websites and apps. This includes remarketing campaigns as well.

App for Google Ads

Help is available in organising campaigns that will be deployed on mobile platforms. Different techniques to design cross-functional ad strategies are taught for adaptation to smartphone platforms. You will be able to launch mobile app campaigns after completing this course.

Google Video Ads

Different tactics for using videos as viable advertising tools are explained, as well as how to create attractive videos. This course will teach you how to understand YouTube and Google Network Video Ads.

Google Shopping Ads

The goal of this course is to teach you how to display Shopping Ads on the Google Network. Various techniques are described for properly creating and administering a Google merchant centre account. There are several approaches to optimise a Google shopping campaign.

Measurement of Google Ads

This course will teach you how to grasp the basics of Google Ads stats. You’ll learn about numerous KPIs and how to take meaningful insights from Google Ads data.

Course on Google Analytics

Effective tactics are given along with an introduction to analytics tools for optional use of Google analytics in order to gauge the pulse of leads. There are a variety of ways to combine analytics and Google Ads to give your campaign an edge.

Course on Google My Business (GMB)

This course is designed to teach you how to use the Google My Business (GMB) Platform. It covers a variety of GMB best practises as well as how to manage local companies effectively on the platform.

Is a Google Certification Course sufficient to qualify as a Professional?

Is it enough to take Google Certifications Course to become a digital marketing specialist? This is a question that many students wonder. NO is the answer. Only a few goods are covered in free certification courses, although digital marketing is a large field with several platforms and networks.

You won’t learn about SEO, Bing Ads, Facebook, LinkedIn, Quora, Instagram, Pinterest, Twitter, Slideshare, Email Marketing, Inbound Marketing, Freelancing, Affiliate Marketing, ORM, and a variety of other topics, for example. It is usually advisable to take a digital marketing course in Hyderabad from a skilled instructor and then obtain Google certifications for increased reputation.