In Just 14 Days, You’ll Be Able To Master Digital Marketing.

There’s no avoiding advertising on digital channels these days, whether it’s search engines, social media, apps, or email. These pointers will help you navigate the digital maze. Your one-stop shop for all things is to learn digital marketing.

One of the most in-demand skills in today’s world is digital marketing. More Indians are coming online and consuming more information online than ever before, thanks to rising internet penetration and lower data rates.

Businesses now have new chances to attract these customers to their brand, services, and products.

Every company, from retail to movies, travel to events, and so on, has a digital marketing budget and team.

While the internet has more tools for understanding digital marketing than you can imagine, it is easy to become overwhelmed by them.

Anyone may start in this sector and obtain knowledge to take their business or career to the next level with the correct amount of hard work, creativity, planning, and true resources.

I’ve employed internet marketing to promote Bollywood films, personalities, and brands in the previous few years. This plan was developed to assist everyone in getting started in this field. I wish I had had a plan like this when I first started in this industry a few years ago.

Day 1: Conducting Customer Research

Everything in a company should start with the consumer or end user. Understanding your clients’ needs, wants, motivations, and issues is an essential first step in marketing. This research is referred to as “creating user personas” or “buyer personas.” There are many wonderful resources available online to help you learn this. Here’s a sample of one of them:

Day 2: Html and WordPress Fundamentals

A simple understanding of HTML and WordPress will enhance your digital marketing skills and make your life easier. You should have a fundamental understanding of popular html tags, how a browser treats a web page, recommended practises for usability, and more. You should be able to create forms, install plugins, and create landing pages in WordPress. Keep in mind that you do not need to learn these things like a pro, and that there are several services and products on the market that may assist you in landing your dream job with only basic expertise.

Search Engine Optimization (SEO) (Days 3–4)

One of the most important tactics used by digital marketers is SEO. While SEO may not be necessary for every organisation, it can provide a competitive advantage for many. Keyword research, onpage optimization, offpage optimization, backlink building, and Google’s webmaster tools should all be familiar to you. Don’t try to learn everything right away; learn other approaches first and then decide where you want to focus your efforts.

Copywriting (Day 5)

One of the most important abilities for any digital marketer is copywriting; if you aren’t a competent copywriter, you should absolutely employ one. To help you establish your brand, you should understand how to write compelling copy for your website, advertising, and landing pages, as well as how to employ prompting call to actions and write good emails.

Social Media Marketing (Days 6–7)

Although there are many social media channels to choose from, you should concentrate on the top six: Facebook, Twitter, Linkedin, Pinterest, Instagram, and Google Plus (just in case Google hates you!). At first, you should focus on creating profile pages and learning how each network operates and what best practises are. Every platform is different in some way, so following guides is a good place to start.

Day 8: Influencer Marketing and Discussion Forums

You’ll learn about the numerous areas on the internet where your audience hangs out while learning about persona. On Clarity, you can get business counsel, personal advise on Quora, and political opinions on Reddit. Learn about the online communities in which your target audience participates. Identify significant industry influencers and invite them to speak about your products. Various agencies now assist you in locating these influencers and managing your campaign on your behalf.

Day 9: Paid Advertising — Google AdWords and Display Ads

Through Google search and other search engines, you may promote your business to someone who is specifically looking for the answers your company offers. You should concentrate on how to identify keywords, how bidding and auctions operate, how to write clear and succinct advertising, conversion optimization, and competitive research in this section.

Google also gives you access to a huge number of sites where you can place your ad; these ads are based on purpose and interest rather than keywords. For example, you could post an ad for your furniture store on a blog that discusses home design and decor ideas. Here, you’ll learn about ad placements, website selection, bidding, producing accurate and engaging ad copy, creating good advertising, and creating landing pages.

Day 10: Paid Advertising: Facebook Ads and Remarketing

Facebook is the world’s most popular social media platform, with over 3 billion active members. Facebook advertisements offer the most precise ad targeting and audience control options. You can target your honeymoon vacation advertisements to folks who have recently married. Its ad platform allows you to target your audience based on demographics, interests, and behaviours, for example, ensuring that your message reaches the correct people. You should study about the following topics:

Identifying your target market

Various bidding options [per click, conversion] are used.

Options for several types of promotions [For example, lead advertisements, website clicks ads, page boost, post boost, and so on.]

Creating commercials that appeal to the target audience

Creating landing pages that are in sync with your advertisements

Remarketing allows you to contact consumers who have previously visited your website or app. You may show your advertising to people who have visited your website from any source using Facebook, Google display network, Google AdWords, and practically every other ad platform. Remarketing, when done correctly, may work wonders for your business.

Day 11: Paid Marketing — Experiment with Other Alternatives

Many other sites, such as Quora, Linkedin, Quikr, and Pinterest, offer their own ad bidding dashboards. If your target demographic is on these platforms, you should absolutely give them a shot. Keep in mind that each of these networks is distinct and addresses different issues for its target demographic. If you’re looking for folks who enjoy artistic hobbies, try Pinterest; if you’re looking for business people, concentrate on LinkedIn. On these platforms’ official websites, you can start by reviewing case studies for ad clients.

Day 12: Email Promotion

Email marketing is still one of the most effective ways for businesses and marketers to communicate with and engage their customers. Any digital marketing effort should include a well-thought-out email marketing strategy. Many technologies, such as mailchimp, sendgrid, and convertkit, are available to make email marketing easier for marketers. You should learn about the following topics to obtain a better understanding of email marketing:

Increasing the number of subscribers

Email list segmentation

Day 13: YouTube and Video Marketing

In today’s digital world, videos are a major deal. On Facebook, YouTube, and other platforms, every brand is generating video advertisements. As a marketer, you should know how YouTube video marketing works, what types of videos are viral and engaging, and how to make easy films for your campaigns.

YouTube is the world’s second largest content search engine, and it has assisted marketers in reaching millions of customers on a regular basis. You should study the following to learn how to shine on YouTube and use it for your marketing campaign:

Search engine optimization for YouTube

How to make videos that are interesting to watch

How to Boost Your Subscriptions

How to make YouTube a paid channel in order to attract more customers

Google Analytics on Day 14

“It can’t be improved if it can’t be measured.” In digital marketing course, every marketer should be aware of the importance of analytics, testing, and experimentation. To get everything correct, you’ll have to test several versions of advertising, landing sites, copy, and call to actions, among other things. Google Analytics is a free Google service that allows you to track how many people have visited your site/app, which pages they viewed, where they came from, how long they stayed, and so on. As a beginning, you should concentrate on mastering the following skills:

Integrating Google Analytics into your website

The GA reporting dashboard: An Overview

Creating UTM parameters and putting them to work measuring and testing your results

Conclusion

This approach will help you gain a better understanding of the digital marketing landscape. After that, you must decide whether to go deeper into the digital marketing ocean.

What works today may not work tomorrow, and vice versa, in the world of digital marketing. Understanding digital marketing entails comprehending the digital medium, your users, and your company’s/goals, client’s as well as piecing them together to produce value for all.