In the year 2022, these are some of the greatest marketing certificates accessible.
You can enhance your career in digital marketing if you have the necessary credentials. For marketing professionals, there are hundreds, if not thousands, of certificates to choose from. This list of credible marketing credentials was prepared to help you improve your skills and advance your career. We chose these courses to show you the most reputable colleges that offer marketing credentials, the best free resources for learning how to use today’s most vital digital marketing abilities, and the most reputable professional marketing organisations in the market.
What is a marketing certificate’s purpose?
If you believe you need additional formal training in marketing abilities such as media marketing, search engine optimization, email marketing, customer development, market research, and strategic brand management, a marketing certificate can help. You can learn about marketing technologies such as social networking platforms, Google Ads, Hootsuite, HubSpot, and other web analytics tools by taking marketing certificate classes. Certificate courses are available at universities, through specialised online schools such as Hootsuite Academy, and through top marketing associations, and are suitable for both seasoned marketers and total newbies.
Which credentials are in high demand?
Digital marketing certificates are the most in-demand. Certifications in HubSpot email and inbound marketing, Google Ads and Analytics, and social media marketing are among the most sought after. More information on these digital marketing certificates may be found below.
Should you get a digital marketing certification?
Although there is no one-size-fits-all answer to this topic, there are certain things to think about when determining whether or not to get a digital marketing certification. A digital marketing certification would definitely be useful if you wish to grow your company’s online presence.
Furthermore, if you need to learn specific digital marketing tools like Hootsuite, Google Ads, or HubSpot email marketing, pursuing a digital marketing certification can help you familiarise yourself with these platforms on your own time and for a fraction of the cost of undergraduate college courses. A certification in digital marketing, on the other hand, might not be for you if your company only needs to use the internet for basic marketing objectives.
What steps do you need to do to become a qualified marketing professional?
To work in marketing, you don’t need a certification, but if you need, there are several options for becoming a qualified marketing expert.
You can enrol in a series of classes at a university, online programmes offered by marketing platforms and corporations, or specific in-person classes offered by industry groups and associations of seasoned marketers. Find out more about each of these certification kinds in the sections below.
Accreditation from recognised universities
Many authorised universities and colleges are reacting to the rising demand for marketing credentials. Some university certifications are designed for seasoned marketing professionals, while others are designed to serve as a stepping stone for those switching careers or recent college graduates entering the field. Having the name of a well-known university on your CV can help you advance professionally, whether you’re a seasoned marketer or new to the field.
Ivy League colleges such as Cornell (eCornell) and Harvard (Extension School) offer extensive continuing education programmes through which students can receive credentials in marketing strategy and marketing management. Cornell’s six-class programme costs $3,600 and takes three months to finish. The curriculum is marketed as “MBA-level strategic marketing training” for professionals wishing to advance their careers. Harvard’s curriculum consists of four graduate credit classes (which can be credited toward a degree), takes an average of 1.5 years to complete, and costs around $10,800.
Duke University, MIT, Baruch College, the University of Illinois, UC Berkeley, the University of Notre Dame, Georgetown University, the University of Georgia, and Oregon State University, to mention a few, all provide renowned marketing certifications.
The cost, duration, medium (online or in person), and focus of programmes at colleges like these vary dramatically. The majority of certification programmes cost between $2,000 and $5,000, while some can cost up to $15,000.
Make sure you understand what you’re getting before enrolling in a certification programme at a recognised university. Some programmes last a week or less and do not provide college credit, while others in the same price range last months and provide college credit.
Digital marketing certifications for specific talents
Certifications for specific programmes or services might help you stand out on your CV and stay current in the ever-changing field of digital marketing. Many certificates for specialised skills are free or inexpensive.
The type of certification that will be beneficial to your career is mostly determined by the sector of marketing in which you operate and the agency or firm where you work. Here are a handful of the most well-known and respectable marketing skill-based certifications:
Individual Qualification for Google Analytics
Certification by Google Ads
Blueprint for Facebook
Twitter Flight Training
Inbound Certification by HubSpot
Certification in HubSpot Content Marketing
Certification in HubSpot Email Marketing
Certification in Hootsuite Social Marketing
Certifications from trade associations and organisations
It pays to be wary of credentials from non-profit marketing organisations. Many certificate-granting organisations are for-profit education businesses that aren’t industry leaders, while others are actual professional organisations that provide significant qualifications. If you’ve earned a certification from one of the organisations listed below, other marketers who follow industry news will notice.
The American Marketing Association is a non-profit organisation dedicated to
The American Marketing Association is a well-known professional marketing organisation in the United States. It offers the American Marketing Association Professional Certified Marketer programme, in addition to conducting educational networking events and sharing industry knowledge through its publications and collaborations.
Digital Marketing, Marketing Management, Sales Management, and Content Marketing are the four courses in the AMA’s certification programme. All programmes begin with an overview of the certification’s competencies and a free practise exam.
Digital Marketing: LinkedIn Learning’s digital marketing track is an AMA-approved learning path that includes of videos and tutorials. Following that, you must complete a 120-question multiple-choice exam. To pass the certification, you must get at least 80% on the exam. For AMA members, the digital marketing programme costs $249, and for nonmembers, it costs $349.
Marketing Management: A free guidebook and the AMA Marketing Management Study Package ($99 for members, $149 for nonmembers) are included in the marketing management programme. The certification exam costs an extra $99 for members and $299 for nonmembers.
Sales Management: You can examine the topics you need to know to pass the free practise exam for the Sales Management track on the AMA website. Nonmembers pay $349 for the certification, while AMA members pay $249.
You can access all of the topics you need to know for this course on the AMA website, just like you can for the Sales Management track, and then take a free practise exam. The costs are the same for AMA members and nonmembers: $249 for AMA members and $349 for nonmembers.
The American Medical Association (AMA) mandates you to complete 30 continuing education units (CEUs) every three years, with a minimum of 10 units per year, and to recertify every three years to keep your certification in either field. CEUs are awarded by the American Medical Association and can be earned by attending events, webcasts, virtual conferences, and training sessions.
The Interactive Advertising Bureau (IAB) is a non-
More than 650 media and technology businesses are members of the Interactive Advertising Bureau, which offers four certification programmes: digital media sales, digital ad operations, digital data solutions, and digital media buying and planning. IAB offers certification to both members and nonmembers, however nonmembers pay a higher cost.
Certified marketing professionals must recertify within 9–24 months of their initial certification, according to the IAB. CEUs or retaking the certification exam may be required to maintain certification. The majority of the IAB’s exam and training packages cost $699 for members and $899 for nonmembers, however some certifications have unique eligibility requirements, so read the instructions carefully before deciding on a programme.
4A’s
4A’s is one of the oldest and largest professional marketing groups in the United States, having been founded in 1917. It covers more than 164,000 marketing agency personnel through its Benefits division, which serves 740 member agencies across 1,400 sites. Webinars, workshops, lectures, and multiday networking events are among the learning and development programmes offered by 4A’s.
The IPA Foundation Certificate, which it delivers in collaboration with its sister organisation in the United Kingdom, the Institute of Practitioners in Advertising, is the principal certification it offers.
The IPA Foundation certification programme is designed for recent college graduates and marketing professionals who are new to the field. It comprises of 35 hours of online education. Members pay $600 for certification, while nonmembers pay $850.
