Is It Possible For Me To Work As A Freelance Digital Marketer When I Finish My Course?
Students at our Academy Of Digital Marketing frequently ask this question. While the answer is a resounding YES!, there are a few caveats. Please bear with us while we work out the details.
Opportunity is Increasing
To begin with, the freelancing industry in digital marketing is exploding, and it continues to do so with each passing year. The Covid19 pandemic has been a boon to the digital marketing industry, with many students enrolling in digital marketing courses and numerous new enterprises joining the market as a result.
Even if businesses don’t recognise it, digital marketing has become a critical need in the post-pandemic period. It’s not simple to get a crowd’s attention when there are so many other people trying to accomplish the same thing. Businesses have a habit of mimicking each other, which has shown to be disastrous for all of them.
Understanding where the potential is — from strategizing to expanding sales — requires a great deal of experience, which most new freelancers lack.
For example, social media has taken the business world by storm in recent years, with everyone vying for the biggest crowd draw. As a result, copying from one’s biggest competitor not only tarnishes one’s brand image but also ruins the market.
Digital marketing encompasses many different areas, including social media. SEO, SEM, Google Ads, Google Analytics, and a slew of other tools — not to mention the slew of new social media platforms that pop up every hour — do you get the picture? This is a once-in-a-lifetime opportunity! But if you want a piece of that pie, you’ll have to brace yourself for the climb.
On platforms like Upwork, Freelancer, Guru, Fixnhour, and others, businesses that want professional/freelance help can be located. These forums are teeming with freelancers bidding for work — not to mention the big sharks (experienced freelancers) — from which you, as a newbie, would have to choose one assignment to take home.
Assume you’ve completed a few projects, developed a strong network and business connections, and completed a digital marketing certification course.
This provides you a leg up on the competition in terms of lead generation and sales, but will it help you succeed? Let’s start with the competition aspect.
Competition
Consider the amount of students who complete digital marketing courses on a regular basis, along with the major sharks and many other newcomers to freelancing. Not only from your area or nation, but from all over the world, where the top online and offline digital marketing courses are taught — after all, we do live in a connected world!
For a freelancer, they are all competitors.
You have to be better than the people named above if you want to beat them.
So, as a newcomer to freelancing, can you succeed?
Yes, For this reason, every newcomer to freelancing should have the following crucial characteristics.
1. A strong foundation of knowledge
You’ll need a solid understanding of digital marketing ideas as well as relevant practical experience, which a digital marketing course with placement aid may provide.
2. A portfolio that verifies your skills and knowledge
Consider a role reversal. Would you trust an unknown technician to work on your pricey automobile? (Assuming you have one). You should at the very least investigate his references, qualifications, certificates, and testimonials from prior employers, among other things.
3. Real-world experience
Interning at a large digital marketing agency with a lot of clients is the fastest method to obtain this. This will provide you with several opportunity to use what you’ve learned in your digital marketing course.
4. Ability to manage projects
Pitching for business, strategizing, executing campaigns, servicing clients, calculating metrics like CoA, CPM, and so on, and keeping spreadsheets to track essential parameters are all part of the job.
5. Capabilities in business development
Freelancers manage their own enterprises. As a result, good business development abilities are required. The only way for a freelancer to succeed is to win new projects/accounts. And it means being able to generate leads, nurture them, and profitably close them.
6. Knowledge Refreshment
Digital marketing is a field that is constantly evolving, and it is well-known for its constant optimization for a positive user experience. This necessitates a digital marketer’s ongoing up-skilling in order to stay current in the industry. Advanced digital marketing courses with certificates could be used to fit into a digital marketer’s busy schedule.
Conclusion
You must be thorough in your notions and similarly strong in your practical and supporting skills as a freelancer because you must pull your cart.
The knowledge portion is simple. All you have to do is sign up for a free digital marketing course with credentials or enrol in a course at the Academy Of Digital Marketing that will teach all of the essentials of digital marketing. The course can be taken online or in a physical classroom.
You’re ready to hang up your shingle and pursue the dime after a couple of years and 10–15 strong winning projects/campaigns under your belt.
It’s now or never to be your own best customer. Put all you’ve learned to good use in your own business, and your fictitious costly car will become a reality soon!
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Best wishes!!
